The Australian Tourism Industry Council (ATIC) has developed the national Quality Tourism Framework to provide businesses throughout Australia with a single pathway for business development, incorporating online training, quality assurance, product development, digital distribution and market development.
Courabyra Wines have undergone the process and have met the requirements of the Quality Tourism Framework (QTF). This has been reached in the following levels:
Level One - Quality Tourism Essentials provides businesses with the necessary tools and resources to develop business practices that result in experiences that are reliable, consistent, predictable and sustainable. This in turn leads to customer confidence and increase profitability.
Level Two - Sustainable Tourism, guides businesses to create high quality, engaging, and memorable visitor experiences that address this changing global trend of experiential tourism.
We are dedicated to providing continued high quality product, service and experiences and are thrilled to be able to demonstrate this through the QTF.
